The NUS BBA program at the National University of Singapore Business School is a four-year direct honours undergraduate degree designed to nurture future business leaders. The curriculum features a Common Curriculum in business fundamentals, with strong emphasis on critical thinking, leadership, ethical decision making, and global perspectives. Students choose from nine majors and can personalise learning with unrestricted electives, a flexible major declaration timeline (by the end of the second year), opportunities for global exposure (student exchanges, overseas colleges), and required milestones including work experience. The program ranks consistently among the top business degrees globally and offers an immersive, experiential approach to business education.