The B.S.B.A. program at UNC Kenan-Flagler Business School is a highly-regarded undergraduate general management degree that builds foundational knowledge across all core areas of business. The curriculum emphasizes breadth by combining rigorous business coursework with studies in the fine arts, humanities, and natural and social sciences. Students develop deep business fundamentals, leadership, analytical, and communication skills. Experiential and action-based learning opportunities, student consulting teams, robust networking, and global experiences are integral to the program. The business school encourages students to join professional, affinity, and interest-based student organizations and offers a supportive wellness network for holistic development. The program is nationally ranked and recognized for providing graduates with a competitive edge in the global business job market.