The Bachelor of Science in Business Administration (BSBA) at Georgia Tech's Scheller College of Business provides a robust foundation in business principles, analytical skills, and management for technological and global environments. The curriculum integrates functional areas of business—such as accounting, finance, marketing, and operations—with concentrations that let students specialize. The program includes significant elective hours for customization, experiential learning through practicums, internships, exposure to Atlanta's business ecosystem, and the integration of technology and AI into business education. Students are encouraged to complete concentrations in areas like Finance, IT Management, or Strategy, gaining both broad-based business knowledge and technical acumen.