The Bachelor of Science in Digital Audiences at Arizona State University's Walter Cronkite School of Journalism and Mass Communication prepares students to strategically reach and grow digital audiences through content creation, analytics, social and search campaigns, and digital marketing. The program is STEM-certified, features hands-on experience with real clients and data, and covers topics such as paid social campaigns, SEO, digital analytics, and content marketing. Graduates are equipped for roles in audience engagement, community management, sales, event planning, hospitality, and digital marketing. The curriculum emphasizes both foundational and advanced knowledge, real-world applications, and portfolio development with real brand cases. STEM-OPT extension eligibility enhances international student career prospects in the U.S.