The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University offers a Professional/Online Master of Science in Integrated Marketing Communications (IMC). This STEM-designated program is tailored for working professionals, focusing on data-driven, strategic IMC skills, preparing students for leadership roles in marketing and communications. The curriculum comprises 13 courses: three core courses (Financial Accounting, IMC Strategic Process, Marketing Research) and ten electives, allowing students to personalize their learning. Courses are delivered online (Canvas platform) with weekly synchronous live sessions, plus optional in-person immersive electives available in Chicago and other locations. The program emphasizes consumer insight, cross-channel marketing, digital content, and analytics, equipping graduates with skills to manage integrated campaigns and brand strategy in a dynamic market. 来源： https://www.medill.northwestern.edu/imc/full-time/admissions/