The Bachelor of Business Administration (BBA) in Marketing at the Isenberg School of Management, University of Massachusetts Amherst, is a four-year undergraduate program that develops expertise in understanding consumers, analytics, data-driven decision making, and brand strategy. Students gain hands-on experience with social media, Google Analytics, Salesforce, and client-based projects. The program emphasizes both analytical and creative skills, preparing graduates for careers in product development, market research, advertising, promotions, and digital media. Students leverage Isenberg’s extensive alumni network and cutting-edge faculty for experiential learning and career support. 来源： https://www.isenberg.umass.edu/programs/undergraduate/on-campus/majors/marketing/resources