Boston University’s Bachelor of Science in Advertising program, offered by the College of Communication, prepares students for successful, future-ready careers in the fast-changing field of advertising. The curriculum blends small, faculty-led classes with practical, real-world experiences including AdLab, the oldest and largest student-run ad agency in the world. Students build advertising plans, creative briefs, and campaigns, focusing on strategy, consumer insights, digital techniques, media, account management, creative direction, art direction, design, and video development. Faculty members are accomplished advertising professionals with significant industry experience and award-winning work. Students also benefit from engagement in AdLab and AdClub, gaining portfolio experience and industry networking opportunities. 来源： https://www.bu.edu/met/degrees-certificates/ms-advertising/