The Master of Science in Marketing Science (MSM) at Columbia Business School is a STEM-eligible, full-time graduate program designed to cultivate expertise in marketing analytics, quantitative methods, and consumer insights. The program focuses on training analytical marketers who can leverage data and quantitative skills for strategic marketing decision-making in industries such as media, consumer products, consulting, omnichannel retailing, and financial services. The curriculum covers core topics such as marketing models, statistical modeling, machine learning for marketing, research methods, consumer behavior theory, and electives in fields like digital marketing and NLP. Students benefit from the option to take PhD, MBA, and MS-level courses, and the program's small cohort enjoys bespoke career services and exposure to New York City's dynamic business environment.