The BBA program at Goizueta Business School, Emory University, offers a functional area depth in Marketing, providing students with the expertise to understand and influence markets and customers. Students first complete a liberal arts foundation, then progress through a business core and develop professional depth via electives and area depths. The Marketing Area Depth requires students to complete foundational marketing coursework and at least four marketing electives. The curriculum emphasizes analytical, creative, and strategic thinking in marketing management, consumer behavior, and brand strategy, preparing graduates for roles in marketing, sales, consulting, and beyond. With over 70 business electives and opportunities for interdisciplinary study, students develop critical skills for the global business environment. 来源： https://goizueta.emory.edu/undergraduate-business-degree/eligibility