The Advertising and Digital Marketing BA (Hons) at Coventry University’s Faculty of Business and Law provides an integrated curriculum focused on both advertising and digital marketing theories and their real-world applications. The program emphasizes online communication and customer engagement, equipping students with practical skills in search engine optimisation, content management, integrated communications, social media marketing, big data analysis, campaign planning, and channel management. Students use advanced labs (DigiComm Lab) and are assessed through diverse, practical assignments such as group projects, presentations, and live client-based projects. The course is recognised and partially accredited by the Chartered Institute of Marketing (CIM), offering potential exemptions from certain CIM professional qualifications upon graduation. The BA is designed to prepare graduates for roles in advertising agencies, digital marketing consultancies, public relations, social media management, and related industries. 来源： https://www.coventry.ac.uk/the-university/key-information/registry/programme-specifications/faculty-of-business-law/