The Bachelor of Business Administration (BBA) (Hons) at Coventry University's Faculty of Business and Law is designed to develop all-round business and management competencies, with students gaining theoretical knowledge and practical skills through case studies and active, applied learning. The curriculum covers key business functions—such as accounting, people management, data analytics, marketing, project management, and supply chain management—within a global context. Students benefit from exposure to disruptive technologies, entrepreneurship, and business simulation experiences, and the program is accredited by the Chartered Institute of Logistics and Transport (CILT) for 2025-26 entry. Graduates are prepared for a wide range of business careers and advanced study opportunities.