The BA (Hons) Business and Marketing at Coventry University’s Faculty of Business and Law is designed to give students a solid understanding of business planning, management, and specialist marketing skills essential for a wide range of roles, such as category management, marketing, customer insight, sales, and corporate communications. Students will build expertise in analysing business and marketing problems, understanding consumer behaviour, developing creative marketing solutions, and leveraging digital tools. The program features flexibility with optional modules for tailoring learning, opportunities for real-world engagement through projects and case studies, and the use of industry-standard marketing platforms in a dedicated DigiComm Lab. The course is ideal for those seeking careers in general business management or more specialized marketing and analytic roles. 来源： https://www.coventry.ac.uk/course-structure/ug/fbl/commercial-law-llb/