The BA (Hons) Advertising and Digital Marketing program at Coventry University’s Faculty of Business and Law is an integrated undergraduate course that combines advertising and digital marketing theory and practice. Students gain expertise in online communication, content management, creative integrated communications, social media marketing, big data analysis, campaign planning, and channel management. The course emphasizes practical skills using the university’s DigiComm Lab and offers opportunities for professional networking and industry engagement. The program aims to equip graduates to work in diverse organizations, including multinational enterprises, SMEs, NGOs, and the public sector. Students may be eligible for exemptions on professional qualifications through the Chartered Institute of Marketing (CIM) Graduate Gateway programme.