The Master in Geobranding program at the Faculty of Geography, Lomonosov Moscow State University trains specialists in the use of geographical, cultural, and environmental assets for branding regions, cities, and territories. The curriculum integrates geography, tourism, cultural studies, and environmental management, preparing graduates for professional roles in regional development, tourism strategy, and innovation in place branding. Students take multidisciplinary courses and participate in applied research projects, focusing on modern approaches to branding territories and leveraging geographic uniqueness for economic growth and international visibility.
来源:
https://www.eng.geogr.msu.ru/about/more-about/