The Master of Science in Marketing at the GW School of Business provides a rigorous foundation in marketing management, digital marketing, analytics, and brand management. The curriculum features core courses in buyer behavior, marketing research, digital marketing, and advertising/communication, with electives offered in areas including service marketing, product management, strategic brand management, pricing strategy, digital analytics, AI for marketing, and customer relationship management. The program stresses critical and analytical skills for data-based marketing decision-making and practical communication strategies in a dynamic global marketplace. 来源： https://business.gwu.edu/academics/programs