The Master Minor Program in Marketing at the University of Zurich’s Faculty of Business, Economics and Informatics is designed to provide expertise in customer-centric management. The program focuses on long-term, stable, and profitable customer relationships, core marketing concepts, digitalization, technology, and sustainability. It emphasizes data-driven decision-making, teaching data collection, processing, and analysis to facilitate informed marketing decisions. The minor offers comprehensive insights into current research and practice, preparing graduates for specialized or management roles in marketing-related departments, consulting, and market research firms across various industries. The program is intended as a minor (30 ECTS credits) and must be combined with a Master major (90 ECTS credits) from eligible areas such as Business and Economics, Banking and Finance, Business Administration, Economics, or Management and Economics. Main language of instruction is English. 来源： https://www.oec.uzh.ch/en/academic-programs.html