The Bachelor of Arts in Public Relations and Strategic Communication at Northeastern University's College of Arts, Media and Design is designed to provide students with essential skills in public relations and strategic communication. The curriculum emphasizes theories and practices crucial for promoting the image and mission of organizations. Students receive hands-on training in brand promotion, content creation, social media, crisis communication, media and community relations, reputation management, and marketing communications. Modern communication techniques such as web communications, videography, data analytics, and data-driven storytelling are focal points. Program graduates will have strong technical and management skills relevant to careers in industry, nonprofit, strategic communications, and political consulting sectors. The program includes experiential learning opportunities, subject expertise electives, and a co-op option. Key competencies developed include creative problem-solving, project management, critical thinking, verbal and written communications, and leadership. 来源： https://catalog.northeastern.edu/undergraduate/arts-media-design/art-design/media-arts-bfa/