The Master of Marketing (MMktg) at the University of Auckland's Faculty of Business and Economics is a professionally oriented, taught master's program designed for those with a bachelor's degree in any discipline. It is suited for candidates with business or non-business backgrounds who seek to transition into the marketing field. The program covers core business and advanced marketing topics—marketing management, branding, consumer behaviour, and digital strategy. It includes coursework, specialist modules, a professional development module, and an industry-focused capstone project to enhance practical skills and career readiness. Graduates learn to analyse market trends and implement innovative marketing solutions for competitive advantage. 来源： https://www.businessmasters.auckland.ac.nz/programme-information/master-of-marketing/