The Bachelor of Business Administration (BBA) in Management at the University of Wisconsin-Madison School of Business prepares students to plan, organize, direct, and orchestrate the activities and resources of organizations across industries and sectors. The curriculum combines foundational coursework in accounting, finance, marketing, operations, and strategy with advanced management topics such as strategic management, leadership, negotiations, and human resource management. Students develop practical skills through experiential learning, including case competitions, consulting projects, and simulations. The program emphasizes both theoretical and applied knowledge in management alongside collaboration and ethical values, equipping graduates for careers in management, consulting, entrepreneurship, business development, and analysis. Graduates join a vibrant alumni network, with high career placement rates and competitive starting salaries. 来源： https://guide.wisc.edu/undergraduate/business/