The Bachelor of Business Administration (BBA) in Real Estate and Urban Land Economics at the University of Wisconsin–Madison's School of Business is a nationally recognized program designed to develop real estate professionals with strong analytical and technical skills. Students learn to analyze market and macroeconomic data, forecast real estate trends, source capital, manage investment risks, and understand the legal, ethical, and economic impacts of property decisions. Coursework covers key areas including real estate law, finance, appraisal, valuation, and urban/regional economics. Graduates are prepared for careers in commercial real estate, investment, development, asset/property management, appraisal, and related fields. The program emphasizes applied learning, connections with industry partners, and strong career outcomes—95% of 2024 graduates secured full-time jobs within six months, with an average starting salary of $73,896 and 31% receiving signing bonuses. 来源： https://guide.wisc.edu/undergraduate/business/