The Bachelor of Science in Consumer Behavior & Marketplace Studies at the University of Wisconsin-Madison, School of Human Ecology, is a nationally ranked undergraduate program that blends marketing, entrepreneurship, merchandising, and product development to prepare students for careers in retail, e-commerce, and customer experience. The program is interdisciplinary, combining coursework in business analytics, retailing, consumer science, and statistics. Students engage in hands-on projects, internships, and leadership development, acquiring skills in consumer research, business analysis, marketing management, merchandising, product development, and global sourcing. Graduates are prepared for roles such as product developer, merchandiser, buyer, market research analyst, and brand manager. The degree requires at least 120 credits, including a range of required and elective courses, internship experiences, and professional development activities. 来源： https://guide.wisc.edu/undergraduate/human-ecology/consumer-science/consumer-behavior-marketplace-studies-bs/