The Bachelor of Science in Advertising at Moody College of Communication prepares students for careers in creative advertising, media planning, brand strategy, and digital marketing. The program combines core curriculum requirements in English, Government, History, Math, Social Sciences, Natural Sciences, and Fine Arts with at least 39–45 hours of major-specific coursework. Students receive foundational training and can pursue advanced work in areas like creative development, media analytics, or immersive digital strategies. Specializations are available through competitive elective sequences (Texas Creative, Texas Media & Analytics, Texas Immersive), emphasizing portfolio development, data-driven planning, or experiential digital media. Major courses must be taken mostly in-residence and follow a prescribed sequence.