The Bachelor of Science in Media Production, Management, and Technology at the University of Florida's College of Journalism and Communications is one of the most comprehensive programs in the country. It offers specializations in Digital Film and Television Production, Media Management and Strategy, and Media and Society. Students are prepared for careers in program creation, creative storytelling, content strategy, audience research, and strategic management, focusing on digital and traditional media. The curriculum combines core courses and electives, including hands-on learning in digital media studios and live production environments, equipping graduates for diverse roles in media, entertainment, technology, and communications industries.