The Bachelor of Science in Tourism, Hospitality & Event Management at the University of Florida’s College of Health and Human Performance is designed to prepare students for leadership roles in the rapidly growing tourism, hospitality, and event industries. Students can specialize in tracks such as Event Management, Tourism & Hospitality, or pursue a General Track for broad sector exposure. The curriculum blends foundational coursework in management, marketing, financial and revenue management, lodging operations, conference and event planning, sponsorship, and strategic development. Students gain practical experience through over 600 hours of industry work, supporting direct entry into professional roles upon graduation. Specialized certificates and content areas, such as Artificial Intelligence and Data Analytics in Tourism, Hospitality, and Event Management, further enhance career relevance and opportunities. 来源： https://hhp.ufl.edu/hhp/admissions/them-phd/