The STEM-designated Master of Science in Marketing with a concentration in Marketing Analytics at Johns Hopkins Carey Business School is designed to develop professionals capable of leveraging advanced data analytics and digital marketing strategies. The program equips students to integrate digital platforms into marketing strategies, identify and act on market trends, and use consumer behavior insights for effective decision-making. The curriculum is data-focused and includes core courses that address consumer behavior, marketing management, data analytics, marketing research, social media analytics, customer analytics, and strategic market intelligence. Graduates are trained to lead marketing functions in corporate, nonprofit, or government organizations and excel in the global digital economy.