The Master of Consumer Science at Seoul National University's College of Human Ecology prepares students for careers in academia, government agencies, research institutes, and private sectors such as corporate planning, advertising, marketing, and other consumer-related fields. The curriculum covers economic and socio-psychological aspects of consumer behavior, rational decision-making, resource management, and consumer welfare. Graduates are equipped to analyze and improve the consumer environment and contribute to public and educational policy-making. Core courses include Economic Analysis of Household, Research Methods in Consumer Science, Consumer Science Theory, Culture and Consumption, Consumer Trends Analysis, and Comparative Consumer Policy. The department emphasizes both research and practical training for leadership and policy-making roles.
来源:
https://en.snu.ac.kr/admission/overview/notice?md=v&bbsidx=147596