The program is designed to prepare students as capable practitioners in the rapidly evolving field of digital and social media. Students develop both technical skills—such as digital media production, social media management, UX/UI design, and data analysis—and critical capabilities including innovation and cultural awareness. The course includes applied learning and practical exercises for digital campaigns, data visualisation, app prototyping, and platform analysis. Graduates are prepared for roles like digital/social media coordinator, strategist, communications officer, and social media manager, with career prospects anticipated to grow significantly. Indigenous cultural competency is embedded throughout the course. The program is part of the Faculty of Arts and Social Sciences at UTS and taught on campus at the City campus, with a global reputation in Communication and Media Studies.