The Bachelor of Arts in Culture and Design Management (CDM) at Underwood International College, Yonsei University, focuses on training globally talented individuals to plan, produce, and manage creative content and businesses within the culture industry. The curriculum emphasizes an interdisciplinary approach, integrating culture, design, technology, and management, and is divided into three tracks: arts and humanities for creative content planning, design and technology for realizing creative ideas, and management for strategic planning and business operations. Typical coursework covers topics such as Modern Design History, Korean & Asian Culture, Art Management, Service Design, Strategic Marketing, and Brand Management. Graduates pursue careers in creative content production, event planning, design merchandising, digital content, brand management, marketing, policy making, and cultural consultancy. The program is taught in English and designed to equip students with both conceptual understanding and practical skills for the global creative industry.
来源:
https://uic.yonsei.ac.kr/main/major.asp?mid=m02_03_05&sTab=02