The Bachelor of Arts in Cultural Media at Yonsei University's University College (Global Leaders College) trains students in digital cultural expression, content creation, and planning for the cultural media industry. The interdisciplinary curriculum covers content writing (visual storytelling, video, audio, graphics), content planning (digital trends, cultural marketing), and cultural knowledge integrating technology with humanities and social sciences. Students gain practical digital literacy and technical skills needed to create, plan, and critically analyze cultural media content across digital platforms. Graduates are prepared for careers in digital content platforms, cultural content planning and production, marketing, and further study in related fields. 来源： https://communication.yonsei.ac.kr/communication/program.do