The BSc(MAT) programme at HKU Business School equips students with quantitative skills, technology know‑how, and business marketing acumen for careers in the digital economy. Students build foundations in computer programming, data science, and technology through Engineering and Science courses, and master digital business, marketing, and leadership through Business School courses. The interdisciplinary curriculum prepares graduates for roles such as designing and launching technology products, targeting consumers, digital marketing, forecasting markets, and building technology‑focused strategies, nurturing leaders who apply technology, science, and analytics to support marketing decisions. The curriculum requires 240 credits over 4 years, including 96 credits for the MAT major, 18 credits of language enhancement, 36 credits of Common Core, and 90 credits of free electives/second major/minor(s). Example electives span Marketing Technology and Strategy (e.g., Digital Marketing, Social Media Marketing, Pricing Strategies) and Marketing Analytics (e.g., Machine Learning, Econometrics, Database Management, Retail Analytics). Career prospects include digital marketing, entrepreneurship and start‑ups, gaming, digital platforms, e‑commerce, IT, consulting, and finance. 来源： https://ug.hkubs.hku.hk/f/curriculum/255029/BSc(MAT)%20Suggested%20Order%20of%20Study.pdf