The MSc in Marketing at CUHK Business School provides a comprehensive balance of foundational theory and hands-on experience, preparing students for a dynamic and data-driven marketing environment. The curriculum offers two concentrations: Managerial Marketing, which focuses on branding, advertising, PR, and multinational campaigns, and Big Data Marketing, which emphasizes digital and database marketing and analytical skills. Students engage in real-world projects with industry partners and can expect strong career support and opportunities in digital marketing, brand management, market research, advertising, and sales management. This program is conducted in English and is delivered on-campus in Hong Kong. 来源： https://www.cuhk.edu.hk/english/faculties/business-administration.html