The MSc in Marketing Management at the Faculty of Business, The Hong Kong Polytechnic University is designed for non-marketing graduates to connect theory with practice in marketing. The program covers key areas including online consumer market analysis, managerial issues, analytical methods for market research, and global marketing strategy. It equips students with sound knowledge and skills through a broad range of electives and emphasizes solving marketing problems in Hong Kong and mainland China. The curriculum requires completion of 31 credits, blending compulsory and elective subjects with options for research work or a dissertation. 来源： https://www.polyu.edu.hk/fb/Study/TPG-Landing/TPG/DBA?sc_lang=en