The BBA (Hons) in Marketing at the Faculty of Business, The Hong Kong Polytechnic University, provides a comprehensive business education focused on developing analytical, planning, implementation, and control skills for marketing decisions. The programme emphasizes both theoretical and practical training, including courses in Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China. Students undergo interactive and student-centred learning with case studies, simulations, and role plays, and must complete a 100-hour Work-Integrated Education (WIE) internship. Opportunities exist for overseas exchanges and industry mentorship. Graduates are equipped for roles in various marketing sectors and have a record of success in competitions. 来源： https://www.polyu.edu.hk/study/ug/jupas/2025/js3003