This programme is designed to develop graduates who can contribute efficiently, effectively, and sustainably to the operations and management of hospitality and tourism enterprises, with a strong emphasis on smart tourism in the digital age. The curriculum combines traditional hotel, tourism, and event management with cutting-edge education in artificial intelligence and data analytics. Students gain multidisciplinary professional skills in both hospitality industries and emerging digital technologies, ensuring a customer-focused, analytical, and innovative approach. Upon completion, graduates are equipped to pursue management positions locally and internationally, benefiting from leadership, communication, and global perspectives prepared for the rapidly evolving hospitality sector.