This programme integrates language, business, and digital media, training students in professional communications with strong digital media awareness. The curriculum prepares graduates for rapidly-changing digital communication environments, equipping them to work as content creators, social media influencers, public relations officers, and in digital business roles. Courses emphasize AI tools, multimodal content creation, and emerging technologies, fostering both linguistic and digital media literacy to serve evolving societal needs. 来源： https://www.cspe.edu.hk/en/ipass/prog-details/?progId=M2RjNjk1ZjAtNWI4Ny00NjQwLThjZTItYWZhMDk2NTRiMmRi&provId=PU%2F03&year=2025%2F26