The BA (Hons) in Public Relations program at the College of Professional and Continuing Education (CPCE), affiliated with The Hong Kong Polytechnic University, equips students with comprehensive expertise in public relations across business, marketing, and communication contexts. The curriculum covers essential knowledge and practical skills in media relations, crisis communication, reputation management, digital public relations, and corporate communication. Graduates are expected to excel in diverse roles such as corporate communications, public affairs, media relations, and event management in commercial, governmental, and non-profit sectors. 来源： https://www.polyu.edu.hk/study/ug/admissions/international-other-qualifications/2025/international-other-qualifications-general