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香港城市大学

The City University of Hong Kong

中国-香港-九龙城区
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USNEWS
52(QS)
73(泰晤士高等教育)
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理学硕士(市场营销学)

Master of Science in Marketing

基本信息
硕士
专业简介
The MSc in Marketing at the College of Business, City University of Hong Kong, is designed to nurture marketing professionals and entrepreneurs by equipping them with advanced marketing knowledge, critical awareness of strategic issues, and analytical skills. The curriculum integrates core marketing strategies, innovation, analytics, and practical applications relevant to local and global markets. Graduates are prepared for careers in marketing management, advertising, research, and consulting, or can opt for further academic research (e.g., PhD). The program offers substantial flexibility and international perspectives, and it was ranked 1st in Asia and Hong Kong in the 2025 QS Business Master’s Rankings, and 34th globally, underscoring its prestige and alumni outcomes. 来源: https://www.cityu.edu.hk/media/news/2024/09/25/cityuhk-msc-marketing-tops-again-asia-and-hong-kong-rankings-mba-programme-ranked-global-top-100-first-time