This transdisciplinary programme is designed for business-minded students who seek careers in the entertainment business and creative industries, including film, music, media, gaming, cultural events, and performances. The curriculum combines creative arts and business management, equipping graduates with skills in content development, finance, marketing, licensing, audience development, and public education. Students engage in collaborative industry projects, internships (local and overseas), and international field trips, developing expertise for fast-evolving entertainment sectors. The programme leverages HKBU’s reputation and industry links in film, music, visual arts, and culture.