The Bachelor of Business Administration (Hons) Programme (Marketing Concentration) at Hong Kong Baptist University is designed to nurture students to become competitive and ethical business leaders in the global marketplace. The programme uniquely emphasizes the integration of theory and practice by connecting students with industry. Students acquire up-to-date marketing expertise and hands-on experience through seminars, field studies, internships, and service learning. The coursework covers key areas such as marketing research, consumer behaviour, digital marketing, and strategic marketing, with the aim of cultivating the ability to resolve real-world marketing problems and contribute to society's well-being. Students can additionally pursue double concentrations or a minor in a non-business discipline. All BBA students are required to complete at least 120 hours of experiential learning (exchange/internship/service learning) and 40 hours of LinkedIn Learning e-courses before graduation. Graduates are equipped for careers in advertising, brand management, digital marketing, marketing research, public relations, sales management, and more. 来源： https://bba.hkbu.edu.hk/concentrations/concentration-mkt.html