The Bachelor of Communication (Honours) (Journalism and Digital Media / Public Relations and Advertising) at the School of Communication, Hong Kong Baptist University, is a four-year full-time programme offering two primary majors: 1) Journalism and Digital Media and 2) Public Relations and Advertising. Students choose their major in Year 1. The Journalism and Digital Media major includes concentrations such as Journalism (with streams in Chinese Journalism, International Journalism, Broadcast Journalism, and Financial Journalism) and Data and Media Communication. The Public Relations and Advertising major offers concentrations in Advertising and Branding as well as Public Relations, with professional internships arranged for real-world experience. Both majors combine theoretical learning and practical skills in preparation for media, communication, and creative industry careers in the digital age. 来源： https://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_prog.htm