The Public Relations (within the Bachelor of Communication, Honours) at Hong Kong Baptist University provides an industry-recognized curriculum focused on developing expertise in strategic communication, stakeholder engagement, crisis management, media relations, and digital content creation. Students take contemporary courses with input from experienced industry professionals. Practical training is emphasized through internships with leading organizations, both locally and internationally, across sectors such as business, government, non-profit, and global PR agencies. The program adopts a broad-based admission scheme, allowing students to select the Public Relations concentration after the first year. The curriculum equips graduates for careers in corporate communication, public affairs, social responsibility, marketing, and media engagement. HKBU's PR program is IAA-accredited, and graduates earn the IAA Diploma in Marketing Communications in addition to their degree. 来源： https://admissions.hkbu.edu.hk/uploads/en/download/pdf/HKBU_Prospectus_International_2024_Entry_Updated.pdf