The Bachelor of Communication (Honours) offered by the College of International Education (CIE) under the School of Continuing Education (SCE) at Hong Kong Baptist University is a broad-based, four-year undergraduate programme. Students select majors in fields such as Journalism and Digital Media or Public Relations and Advertising. The programme equips students with theoretical and practical communication skills in news reporting, media production, content creation, and strategic communication. Emphasis is placed on experiential learning through workshops, internships, and projects. Graduates are well-prepared for professional careers in journalism, media, corporate communication, advertising, and public relations. There are also opportunities for double degree arrangements with overseas universities. 来源： https://www.cie.hkbu.edu.hk/main/en/