The MSc in Data Science – Marketing Analytics at the University of Macau, Faculty of Business Administration, is a two-year interdisciplinary program focusing on applying data science to real-world marketing problems. The curriculum is designed to equip students with the conceptual, analytical, and problem-solving skills needed to address business and marketing challenges using advanced analytics. Core courses include Marketing Management, Consumer Behavior, Marketing Analytics, Research Methods, and a final Project Report. Students learn marketing analysis, customer and competitor analytics, consumer psychology, and techniques for extracting and utilizing big data in marketing decision-making. The program is taught in English or Chinese and emphasizes both theoretical understanding and practical application, preparing graduates for roles in marketing analytics, business intelligence, and data-driven strategy within diverse sectors. 来源： https://fba.um.edu.mo/execed/