The Bachelor of Science in Business Administration (Marketing) at the Eller College of Management, University of Arizona, provides students a comprehensive foundation in modern marketing. Students complete prerequisites before applying for upper-division coursework within the renowned Eller College. The curriculum covers marketing analytics and research, consumer behavior, advertising, sales, brand/product management, marketing communications, digital marketing, and marketing policy. Experiential learning is emphasized, acquainting students with real-world business challenges. Graduates are prepared to design and execute marketing strategies, conduct market research, synthesize and communicate insights, develop innovative solutions, recognize ethical matters, and adapt marketing tactics globally. 来源： https://eller.arizona.edu/news/eller-college-management-listed-among-2025-us-news-world-report-best-colleges-rankings