The Bachelor of Science in Marketing at the Robert H. Smith School of Business, University of Maryland College Park, offers students a comprehensive curriculum combining core business knowledge, foundational and advanced marketing coursework, and extensive experiential learning. The program emphasizes digital marketing, integrated communications, branding, customer-centric innovation, and strategic marketing, with numerous opportunities to engage in real-world projects, case competitions, and networking with industry professionals. Smith Marketing majors benefit from rigorous training by world-class faculty, robust extracurricular offerings such as the Strategic Design Fellows, and strong career support. As of 2023, graduates report a 99% full-time position placement rate and an average starting salary of $66,000. The program is ranked #12 among public marketing undergraduate programs and is the 2nd largest major at Smith, enrolling over 700 students.