The Bachelor of Arts in Creative Advertising at Michigan State University's College of Communication Arts and Sciences prepares students for careers in advertising and related industries, especially as art directors, designers, and copywriters. The curriculum combines a broad liberal arts education with a specialized focus on advertising creation. Students gain understanding of the advertising process, including strategy, research, and channel selection, with in-depth skill-building in art direction, copywriting, and design. The program includes hands-on courses, project-based portfolio development, and capstone experiences that ready graduates for employment in advertising, digital media, direct marketing, public relations, and related creative fields. 来源： https://comartsci.msu.edu/degrees-programs/undergraduate/majors