The Marketing major within the Bachelor of Commerce at the Alberta School of Business, University of Alberta, provides students with a comprehensive foundation in marketing concepts, consumer behavior, market research, and practical managerial skills. Through research-based principles and innovative teaching, the program prepares students for a wide range of careers in marketing, sales, communications, and business analysis. Coursework incorporates lectures, case studies, group projects, and market simulations, equipping graduates for sophisticated marketing practice and leadership roles across sectors. The program is recognized for its strong faculty expertise and robust experiential learning opportunities, such as business clubs, competitions, and study abroad options. 来源： https://www.ualberta.ca/en/business/index.html