The Bachelor of Commerce (BCom) with a Concentration in Retail Management at McGill University’s Bensadoun School of Retail Management is an undergraduate program designed to equip students with multidisciplinary skills for the retail industry. The curriculum combines business fundamentals with hands-on, experiential learning through the state-of-the-art Retail Innovation Lab. Students gain expertise in consumer behaviour, experiential marketing, omni-channel retailing, pricing analytics, payment systems, and global value chain management. Courses also cover branding, data analytics, innovation, technology, supply chain, operations, and sustainability. Students have access to industry professionals, exclusive events, and networking opportunities, preparing them for careers in roles such as e-commerce analyst, supply chain consultant, and retail operations optimizer. The program emphasizes both creative and analytical skills, preparing students to navigate and shape the future of retail in a global business environment. 来源： https://www.mcgill.ca/desautels/programs/master-management-retailing-mmr/admissions