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宾夕法尼亚大学

University of Pennsylvania

美国-宾夕法尼亚
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12(泰晤士高等教育)
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14(泰晤士高等教育)
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市场营销与运营管理工商管理硕士

MBA in Marketing & Operations Management

基本信息
硕士
专业简介
The Wharton MBA joint major in Marketing & Operations Management is a cross-functional program designed to provide in-depth training at the intersection of marketing and operations. The curriculum emphasizes the integration of both areas by requiring seven credit units in core marketing and operations courses, as well as targeted electives. The program prepares graduates for leadership roles such as brand management, new product development, consulting, quality management, and service operations. Students benefit from one of the largest marketing faculties in the world, rich course offerings, and a flexible curriculum that enables cross-disciplinary learning. Typical first job assignments include roles that require coordination across marketing and manufacturing or design and delivery of new products and services. 来源: https://mba.wharton.upenn.edu/admissions-faqs/