The Wharton MBA joint major in Marketing & Operations Management is a cross-functional program designed to provide in-depth training at the intersection of marketing and operations. The curriculum emphasizes the integration of both areas by requiring seven credit units in core marketing and operations courses, as well as targeted electives. The program prepares graduates for leadership roles such as brand management, new product development, consulting, quality management, and service operations. Students benefit from one of the largest marketing faculties in the world, rich course offerings, and a flexible curriculum that enables cross-disciplinary learning. Typical first job assignments include roles that require coordination across marketing and manufacturing or design and delivery of new products and services.
来源:
https://mba.wharton.upenn.edu/admissions-faqs/