Annenberg School for Communication at the University of Pennsylvania offers a dynamic, interdisciplinary Bachelor of Arts in Communication program focused on the study of communication systems, institutions, processes, and their broader effects. The program draws from the humanities, social sciences, and sciences, giving students insights into how communication shapes social, political, economic, and cultural life. The curriculum includes both qualitative and quantitative research techniques, examining topics such as media industries, popular culture, digital society, public health messaging, social media, and more. Students may pursue optional concentrations such as Advocacy & Activism, Audiences & Persuasion, Culture & Society, Data & Network Science, or Politics & Policy, and may engage in internships, thesis research, or the Communication and Public Service (ComPS) program. The degree is granted by the College of Arts and Sciences and requires 34 course units in total, with 14 units focused on the Communication major, including core courses and electives.